360-Degree View of Product Information
All aspects of the product information are managed in one central platform and repository. This means that all stakeholders - internal departments and customers - can access the latest product information.

Channel Independent
Many content management solutions are media dependant, i.e. content changes are managed at distribution level (e.g. paper catalog design tool or web-site authoring system). This results in enormous inefficiencies and inaccuracies due to repeat effort and multiple storage of the same data. In addition, each channel may manage content changes differently, resulting in the same product having an inconsistent message and different marketing brand in each channel.

With Apsiva, product information is managed outside a specific catalog media. Only at the last moment, when the channel requires the information, is the latest information published to the channel.

Repeatable Process
Apsiva allows companies to leverage economies of scale in their product information management processes. The system automates many of the tasks required to create and maintain catalog information.

The effort required to make changes to an existing catalog or to create a new catalog is only incremental resulting in huge cost savings and opportunity cost gains.

Repurposable Content
Product information is stored in its most granular level - attributes. This means that the data can be massaged and manipulated in multiple ways to suite the requirements of media-specific catalogs, customers or channel partners.

This provide tremendous revenue opportunities since product information can be pushed to previously unattainable sales channels (e.g. online exchanges) and dynamically - catalog can be created on-the-fly and customized to a particular customer's requirements.