CD Catalog

Organizations are adopting CD catalogs over print catalogs in an effort to provide personalized searchable catalogs to their large customers. CD Catalogs have the benefit of advanced search functions, and can hold a large number of products with all associated unstructured documents and images. The increase of the deployment of computers at workplaces has CD catalogs hailed as credible replacement for print catalogs. CD Catalogs also do not need a persistent Internet connection, which is the primary reason why they are preferred by travelling sales professionals.

Creating CD catalogs is easier said than done. Until now, organizations have been custom writing software and creating searchable product databases, which do not synch up with their enterprise wide product information repository. To meet this challenge they need a next generation tool that combines the advantages of a centralized master catalog data with channel independent content.

Apsiva offers an add-on module for CD Catalog deployment from the ONEsource product information database. The solution allows you to effortlessly output catalogs onto a CD along with some software that your customers can use.

Apsiva CD Catalog Solution

With Apsiva CD Catalog you can:

Create CD Catalogs easily from existing data
You can output unlimited number of products onto a CD, with an easy to use CD catalog creation wizard. The wizard pulls product information directly from the ONEsource database speeding the creation of CD catalogs effortlessly.

Searchable Catalogs
Your customers can search the catalog by product keywords, by SKU, by product descriptions, or browse through your product categorization. All of this is configurable and can be tuned for different catalogs. With a fully searchable CD catalog, your customers can search, sort, and compare information for better consumption, which leads them to better purchase decisions.

Provide Detailed Catalog Content for Customers and Users
Since the content in the master catalog is stored at the most granular level, your content can be re-purposed with ease. Not only that, but unstructured content like MSDS, Product literature, Product Images, Installation Guides, etc. can also be bundled with granular product information.

Respond Dynamically
Your business can respond quickly and dynamically to sudden changes in market conditions (such as an unforeseen price change by a competitor). With Apsiva CD Catalog, you can create electronic catalogs on the fly, directly from the ONEsource database.

Anytime, Anyplace
CD Catalogs have all the product data available locally, your customers, sales personnel, and customer service representatives can access the catalogs on the go, and do not require a persistent Internet Connection. Customers and business partners that do not have access to the Internet also benefit from the CD catalog.

Lower Operational Costs
Producing traditional print catalogs can cost in excess of five dollars a copy. That expense combined with time spent mailing catalogs and the manual processes involved in print catalog creation, your investment is usually a multiple of that. With Apsiva CD Catalog, you can transition to a more efficient and cost effective electronic process and realize a return on your efforts for the catalog assembly in one build. Successive campaigns are done for marginal costs.

Control your Brand
With the Apsiva CD Catalog, you can create CD catalogs that will resemble your corporate brand. This keeps your branding consistent across catalogs and helps retaining your corporate identity.

Share Catalogs with Business Partners
You can use Apsiva CD to also share your catalogs with your distributors and resellers in a very cost efficient way.

Benefits of Apsiva Print Catalog

• Increase Sales by reusing existing content in emerging sales channels
• Respond Dynamically to customers, internal departments, sales teams and strategic partners with repurposable content
• Reduce Costs with CD-ROM Catalogs instead of print publications
• Accelerate Time to Web with legacy system integration - fix it
• Leverage existing content assets within the enterprise and distribute those assets throughout the extended enterprise
• Share Knowledge by making relevant catalog content accessible to customers, partners and employees
• Increase Sales with searchable and actionable content across all customer touch points
• Increase sales with actionable - searchable content
• Increase sales by deploying catalogs to emerging channels.

In an increasingly complex, competitive and unpredictable environment, Apsiva CD Catalog can help you to maximize your catalog's ability to deepen and secure electronic relationships with your customers and suppliers, and to prepare you to quickly take advantage of new opportunities.

As businesses shift more of their processes online, don't loose ground to the electronic buying and selling. With Apsiva CD Catalog, you have the right foundation and tools to create and manage your electronic catalogs.