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Catalog
Management
Case Study:
The grid below depicts a case study of an organization's
'Before' and 'After' (implementation of a Catalog
Management system) scenario:
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BEFORE |
AFTER |
|
Catalog
Processes
|
|
Manual |
Automated
& Repeatable |
|
Catalog
Prod Cycle
|
|
9
Months |
6
Weeks |
|
Volume
of Catalogs
|
|
25,000
@ $3.50 |
15,000
|
|
Content
Repositories
|
|
Numerous
Data Stores |
One
Master |
|
Data
Inconsitency
|
|
40%
inconsistency |
<
2% inconsistency |
|
Data
Completeness
|
|
70%
incomplete |
20%
improvement |
|
Sourcing
|
|
Hard
to Find |
Multiple
Ways to Find |
|
Sales
Channels
|
|
1 |
3 |
|
Product
Inquiries
|
|
|
500%
increase |
|
Legal
|
|
|
Better
Compliance (e.g. MSDS) |
|
Other
Benefits
|
|
|
Reduced
Returns |
|
|
|
Increased
Customer Satisfaction |
|
|
|
Improved
Support Response Times |
|
 |
| |
|
|
| |
Solution
Highlights: |
|
| |
Web
Search, Browse, Compare
Print Catalog
CD Catalog |
|
| |
|
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| |
................................... |
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Industry
Solutions: |
|
| |
Manufacturers |
|
| |
Distributors |
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| |
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| |
................................... |
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Related
Solutions: |
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PI
Management |
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Process
Management |
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................................... |
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“
A key determinant of success in the Internet economy
will be the ability to digitize, manage, and distribute
product information in the form of an electronic
catalog that meets end-users' unique and varied
requirements. “
Aberdeen Research
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