Catalog Management


Reduction in reliance in IT
Product information gets automatically propagated to the catalog channels, eliminating the need to use IT to, for example, update the web-site with the new changes.

Channel Independent
Many content management solutions are media dependant, i.e. content changes are managed at distribution level (e.g. paper catalog design tool or web-site authoring system). This results in enormous inefficiencies and inaccuracies due to repeat effort and multiple storage of the same data. In addition, each channel may manage content changes differently, resulting in the same product having an inconsistent message and different marketing brand in each channel.

With Apsiva, product information is managed outside a specific catalog media. Only at the last moment, when the channel requires the information, is the latest information published to the channel, and the catalogs updated.

The end result is that the process to design the catalog for the channel (e.g. Web and print) is completely independent of the management of the data. So, a Web or print designer focuses purely on the design aspects.

Customized Catalogs On-the-Fly
Because product information is managed and stored in a very granular level, customized can be created in a multitude of formats for a specific customer or channel's requirements.

Accelerate Time-to-Market for New Products
With pre-built functionality, the Apsiva catalog management solution automates the publishing of product information to a specific catalog or customer touch-point. Product changes or introductions are deployed to the relevant sales channels in real-time, resulting in immense cost savings where previously there was a manual process to get the new information into the sales channel.

Consistent Brand and Data Across All Catalogs
Product data is updated and managed in one place and automatically propagated to the catalog channels. This results in consistency in brand and data across all channels.