Unlike other solutions that are simply an outgrowth of legacy print applications, APSIVA is designed from the ground up to the new realities of multi-channel catalog publishing. This means that with CS3 support, catalog content can be published effectively across print, web, mobile, interactive and rich media.

APSIVA empowers organizations by creating a master product information repository that includes product content, product images, literature and most importantly product knowledge. Apsiva is designed to work seamlessly with desktop publishing environments to enhance productivity within creative teams. APSIVA uses a combination of database principles, multi-channel concepts, and workflow optimization techniques to streamline and improve the efficiency of catalog publishing. Apsiva's print catalog publishing module creates the right workflow and provides the right tools for merchandising, product information management, content authoring, digital asset management, photography, and creative artists. Apsiva offers a variety of benefits:

Multi-Channel Benefits

• Improve content accuracy by managing content once and reusing across multiple print catalog publications and media
  
• Empower editorial staff by eliminating double-entry of content
  
• You can centralize digital assets and artwork linked with product text, descriptions, and items making it easy to locate content to design pages
  
• Automatically translate special-characters from print to web
  
  Designer Benefits
  
• Simplify page assembly
  
• Create catalog pages faster than ever before with auto-styling features
  
• Automate price updates to catalogs
  
  Catalog Workflow Benefits
  
• Save time with system based task notifications to stakeholders
  
• Improve efficiencies with workflow that can be configured to your production
  
• Eliminate errors with end-to-end catalog planning and publishing workflow
  
• Generate status reports to identify pending tasks
  
  Merchandising Benefits
  
• Empower merchandising with easier product selection process
  
• Migrate merchandising to a fully digital process for catalog page planning with catalog planning whiteboard
  
• Simplify your processes with an easy to use, electronic process
  
  Photography Benefits
  
• Fully integrate your internal or external photography into a notification based workflow
  
• Simplify art direction and photography approval workflow