Lists, Guides, Directories and Course Catalog Creation Software from Apsiva  
     
 

Apsiva's three step process to "List & Directory Publishing" is built to simplify publishing Lists, Guides, Directories and Course Catalogs with highest levels of accuracy and speed. With Apsiva, you can create output in a variety of formats in many different media such as web, print, PDF, and CD catalogs with ease without compromising security.

In the Directory Edition, Apsiva's robust and proven database is used as the backend so lists can be centrally updated. Apsiva has been a proven workhorse over the past decade and supports a variety of features such as categorization, keyword search, multiple lists, unlimited lists, and change history. Apsiva acts as a single source authoring repository that drastically simplifies list management and publishing. Apsiva's directory edition delivers the solution in three easy steps:

Step 1: Centralize your entries
The first step in Apsiva is to centralize all content and fill the master database. All the contacts and list entries, can be imported into Apsiva and managed centrally by marketing, creative and list managers through a browser from any where and at any time. This "single source" database sets up the content in a flexible way for use in the next steps.

Step 2: Setup content access
In most cases, the entire database is not open for all subscribers. In this step, several lists can be created drawing upon on the data imported in step 1. Additionally, there maybe entries that are fully verified and some that are still in the verification process. Hence, this step is to define your lists for each market segment and selecting the entries for the targeted segment. Once list entries are cleared for access, the elements (or fields) of a list entry need to be further fine tuned for access.

Step 3. Publish The last step is to publish a fully formatted list or a list segment in Print, PDF, Web or CD media. If a list or list segment is published to the web, access controls can be defined that allow a subscriber to view only the segment and only the fields that the subscriber has access to.

Using the above three steps, Apsiva's solution makes it quick, reliable and easy to publish lists so you are never late again. In the following sections, the features and benefits of each step are presented in detail:




 
 

Centralize Content Management

 
 

Apsiva's single source content management software enables all your list managers, and graphics artists to work from a single database, thus enabling them to share the same content for authoring and publishing. This approach of accessing the same database minimizes multiple versions of information, improves scalability of your business process and reduces the turnaround time from authoring to publishing. Apsiva's content database has the following benefits:

Unlimited Fields: With Apsiva, there is no limit on the number of fields that can be managed at the list entry level or at a group/organization level. The ability of defining as many fields as necessary, greatly enhances the ability to expand the use of the database. Fields can also be up to several pages long. Fields can also be made category specific so certain categories of content can have its own content.

Content Validation: Apsiva takes content validity seriously. Fields can be defined in a way that enforces validation rules on your content. For example, Websites, URLs, Telephone numbers and E-Mail addresses are fully validated when information is entered. This detailed validation ensures that only accurate information resides in the system, hence increasing the reliability of content in the repository. When an entry correction is made it is reliably communicated across to all other list managers and the output. When accurate content is used as the source of a list, automatically the published documents result in higher accuracy and fewer proofing cycles.

Import and Export: With Import and Export capabilities you can easily work with your content in the database or outside. You can use the system in a minimalistic fashion or to its full potential by retaining control. You can freely import thousands of list entries with a wizard based import mechansim. And, you can as easily export list entries. When content is imported into Apsiva, the same validation rules are applied as if content is directly entered in. Apsiva also runs validation reports and duplicate checks to cross check content so duplicates are either blocked or accounted for.

Digital Asset Management: Many list entries have associated rich content such as images, videos, PDFs or attachments. Apsiva not only organizes your list entries, but it also organizes your valuable digital assets. The most valuable benefit of Apsiva Digital Asset Management is to link the digital assets to your list entries in a seamless way so once you can access the list entry and all associated digital assets easily. It eliminates the need of searching for digital assets and makes version management a snap.

Categorization: When managing list entries, it is easier to manage them in groups or categories. Apsiva makes content more manageable by allowing you to define, drop, merge or delete list categories. The list categories can be either internal to an organization or external.

Keyword Search & Advanced Search: With Apsiva you can search the list database on a variety of criteria such as keywords, entry numbers or categories.

Statuses: Not all entries in a list are ready for publishing from the moment an entry is discovered. Apsiva supports list entry statuses so you can define the status of an entry. The defaults are "Draft", "Active", "Discontinued" or "Replaced". This list entry level status also allows you to control the access of a list entry.

Workflow: Apsiva's built in workflow ensures a smooth notification process so as content changes are made, other members on your team can be aware of changes and take action steps based on the change.

Change History : As changes are made to content, Apsiva captures the change history. Every single change is logged in the system along with before and after information.

API: Apsiva supports web services and a full API so you can extend upon the capabilities that Apsiva supports. The API is well documented for your technology team to understand the concepts of Apsiva.

Custom Development: The above listed benefits an features of Apsiva are just the beginning. There are dozens of other features Apsiva supports right outside the box. However, there are situations where we can add a feature to our system to fully meet your project requirements. Contact us by clicking on the link below to schedule a conversation.



 
  Setup Content Access  
  Once content and digital assets are fully centralized, the next step is to make it available to subscribers through pre-defined boundaries or segmented lists. Apsiva allows list managers to segment their lists based on many criteria. Below listed are some features and benefits that can be used to setup events, catalogs or segments.

List Creation & Segmentation: You can create any number of lists with categories and sub-categories depending on the segment you are serving. A list segment once created can be published to a subscriber either through access via a website or by directly publishing to print. Creating a list segment is wizard based and picking up list entries into a list is a snap.

List Entry Status: Every list entry can be governed by a status. This status field can indicate if a list entry is authored, or if it is ready for publishing depending on its status. Apsiva supports list entry statuses such as "Draft", "New", "Active", "Discontinued" or "Replaced". This list entry status also allows you to control if a subscriber has to "New" entries, or only "Active" entries.

Field Level Access: You can also set list access based on the end consumer or subscribers level of access based on Field Level Access. For example, for premium subscribers, you can display all fields such as Name, Address, Email and Telephone. But, for entry level subscribers you can only display the Name field.

Using the above three features of picking up list entries into a list, categorization and statuses, you can create any number of list segments for your subscribers.

 

 

 
 

Publish to Various Channels

 
 

Once list segments are created, the last step is to publish the list or the segment to different media and set validity dates for your subscribers. For all the below publishing mechanisms the above described security measures can be applied to limit unauthorized access. The below features give a glimpse of your options with Apsiva:

Print Publishing: With Apsiva's fully integrated Print module, you can automate page layout and create list output for print. You can select from a variety of pre-created templates or you can create your own templates. Apsiva's template creation tool places no limit on the look and feel and imagination is the only limit. Apsiva's print publishing also includes automatic list refresh. With this feature, you can re-publish a previously published list quickly by refreshing the content in an error free way.

Web Publishing: Apsiva's web publishing module sets up a web interface for your subsribers. This allows each of your subscribers to view different lists or the same master lists depending on the access levels set in step 2. Apsiva's web module fully supports thumbnails and image views along with the rest of the content.

PDF Publishing: Your sales reps and subscribers can create custom catalogs on the fly by selecting the content and generating a PDF. This ability allows you to create customized lists thus delivering a personlized experience for your subscribers.

CD Publishing: Apsiva fully supports a CD creation tool for the lists. You can create a CD catalog quickly and accurately with Apsiva.

MS Excel & XML: Apsiva also supports Excel and XML based list delivery.

Apsiva offers the following key benefits:

(a) You can be on-time and on-budget with centalized content management and publishing
(b) Eliminate dual entry of data
(c) Eliminate manual ways to extract information into print and web
(d) Automate presentation / product / and chart styling
(e) Make it easy to keep print content in synch with web content

To Cap it, Apsiva offers a unified solution to manage content and publish to print and web catalogs. Apsiva's 3 step methodology makes it efficient.

It solves the challenges invloved in list management with a software that reduces the amount of manual work and keeps different constituents - such as your subscribers, your internal marketing professionals and your creative groups in synch. Apsiva thus reduces the turn around time and provides highest degree of productivity within your organization.

* Some features explained in this document require Apsiva Enterprise Edition and various modules.

 
   
     
   
 
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