Synonymous with: Product Information Management, Catalog Content Management, Online Catalog Management, Catalog Management

Product Content Management is the process of organizing, structuring, storing and distributing product content, product images, and product literature in a centralized repository to enable quick and efficient storage, retrieval and distribution of content within and beyond the enterprise to publish catalogs in a variety of media.

Product Content Management or Product Information Management is important since it improves the efficiency of the supply chain and the value chain by eliminating product information inaccuracies.

With a product content management strategy, you can ensure that your prospective customers can easily find what they are looking for. If you make it easy for them to find what they are looking for, you have a better chance of making a sale. An effective product content or catalog content software ensures that your products are easily findable.

With the right tools to import, author, manage and deploy catalog content, you can make your content more usable for e-commerce. With additional administrative functions, and role based security access, you can setup user authentication and control user access.

Some studies have concluded that order related errors amount to as much as 3% of sales. One key to reducing order related errors lies in effective product information management. By validating content, and eliminating duplicates, you can reduce your costs by reducing the time spent on processing returns.

Apsiva ONEsource is a premier product content management software that provides all the necessary tools to empower organizations to collaborate, author, manage and publish catalogs. With ONEsource product managers, and buyers can maintain and publish a catalog in many media without IT involvement. Apsiva ONEsource comes in a variety of technology platforms including a web-based platform for ease of deployment in multi-site organizations. The most powerful part of ONEsource is that it integrates directly with PRINTsource which is a print catalog publishing software.