Within the realm of Apsiva Catalog Software, a whiteboard is a software that can be used by buyers or merchandisers to illustrate product layout in a catalog. Using the whiteboard, the merchandiser can:

(1) Select the products that need to be included in the catalog. This is usually in the form of a list that typically includes the top selling products for a specific catalog audience. This list typically originates from merchandising.

(b) The content that needs to be published for the selected products. This includes the copy and the images that need to be used for publishing.

(c) The location of the selected products within the publication. This includes the page or spread the product should be published on.

(d) And finally, the amount of space the product should take on the above specified page or spread.

Apsiva Catalog Software, B2C edition fully supports a digital whiteboard that is browser based to enable organizations to become more efficient with catalog publishing.