Organizations can use On Demand Catalogs to create catalogs where personalized content serves a specific marketing purpose.

On Demand Catalogs are best suited for:

(1) Personalized Catalogs for Sales Reps

A personalized catalog can be a good sales tool in the hands of a sales representative. On Demand Catalogs enable a sales representative to create a sales catalog without become a graphics artist. On Demand catalogs take the templates created by a graphics designer with the products selected by a sales rep to create the catalog.

(2) Pricebooks for Dealerships

Manufacturers and distributors rely on dealerships to sell products can take advantage of On Demand catalogs to customize standard pricebooks. A manager at a dealership can customize the pricing in a dealership for local printing.

(3) Sales Flyers for Retail Locations

Retailers can create in-store specials flyers as On Demand Catalogs. The flyers can serve to clear old inventory, hence the need to customize the product selection. Using On Demand Catalog Software, store managers can customize the product and style selection.

Apsiva's On Demand catalog software runs on Adobe InDesign Server platform to generate catalogs that are template based. This approach keeps the creative groups branding strategy centralized with the creative group, while allowing the sales reps, or store managers to create sales catalogs with their own product selection.