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Answer:
Images not matching with
products is common problem that many catalogers face. This
results in a long and painful proofing process. Sometimes
it could also be too late to catch an error. Lets first look
at the root cause of this kind of an error. There are few
different reasons why images don't always matchup with their
products. The main reasons are:
Case 1: When
a new product is placed on a catalog page, content has to
be gathered for the first time. This process of gathering
images and product copy relies on a manual process. Hence,
it is hard for a designer to gather the right image 100% of
the time. Sometimes images might seem right but a closer observation
reveals a different story. So, the first reason why images
don't match their corresponding products is due to a manual
product block gathering process.
Case 2: For
existing products, most designers go to a previous publication
and grab the product block. This approach works most of the
time but not all the time. If there is a new image for a product,
then the designer has to verify for new images. Sometimes,
the context of an old publication where the image is being
used could also be different. Hence, picking up product blocks
from old publications can lead to image inconsistencies.
Case 3: When
a page is re-organized, often products on a page are moved
around. Sometimes product images get overlapped, and end up
next to an incorrect product. Once images are on a page, the
verification of image links can be a painful process. If images
do not follow a naming convention, it is very time consuming
for designers to verify the accuracy of images.
Apsiva Catalog Software
Workflow can help in solving all the above three
situations to ensure that products and images line up next
to each other with greater accuracy. Apsiva does not stop
there. It extends the same capability to Vendor logos, "New"
tags, industry certification images like UL, etc. Apsiva's
solution addresses these issues with the below solution:
Solution 1:
Apsiva's tecnology has the capability to link products with
images. Using this capability along with Apsiva stencils,
a designer can automatically extract a complete block from
the repository and place it on a page. A product block usually
consists of a product, headline, copy, pricing and a set of
product photos. When the product block is placed on the page,
it is fully styled, and the right set of images are picked
up. So, Apsiva picks the right images at the point of gathering
content to be put on a page.
Solution 2:
When working with existing products, Apsiva offers a refresh
capability. This capability allows images within Apsiva to
be re-linked so all new photos are placed on a page if there
is a new image available. This is how Apsiva solves the challenge
of always using the right photo.
Solution 3:
Andd finally to deal with the page re-organization problem,
Apsiva's image reporting capabilities create an easy to proof
report for catalog pages. This report enables designers to
do preliminary verification that is much easy to do. The image
report highlights the products and displays the image name
that is placed next to the product.
Using the above
capabilities, Apsiva is making it easy for organizations to
automate and publish their catalogs better, faster and cheaper.
Apsiva Print Catalog Software: PRINTsource and ONEsource
are the products that make this workflow feasible.
Do you have more
questions about PRINTsource? Submit
a Question. We will answer it!
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