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Catalog
Management Glossary |
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Accessory |
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An accessory is a supplementary component
of a product. There are two kinds of accessories: "Required
Accessories" and "Optional Accessories". Required
accessories are necessary for the primary product to function.
E.g., "Batteries for a toy". Optional accessories
can be added to enhance the product, but are not essential.
E.g., "An ancillary pump". |
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Artwork |
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An illustrative and decorative element,
such as a photograph or a line drawing, used in a printed publication,
such as a catalog. B2B catalogers as well as B2C catalogers
have artwork. With Apsiva's art workflow, you can communicate
with your internal and external photo studio or graphics team |
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Attribute |
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An attribute is a characteristic of an
object. If the object is In an item record, the "SKU Number"
is an attribute. Similarly an Item can have various other attributes
such as item description, unit of measure, list price etc. |
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Auto Pagination |
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Auto pagination is the process of automatically or semi-automatically
creating output pages. As it applies to catalog publishing,
it is the process of creating catalog pages for the purpose
of "pickup" or creating a "designer draft".
Pages created by auto pagination are not usually ready for
proofing but in some rare cases they are.
Some organizations and software products claim remarkable
success with Auto pagination. This is partly due to the nature
of data in some catalogs. The more structured and predictable
the data, the more oppurtunity for automation. E.g., a yellow
pages book or a University Course Dirctory can be automated
to a larger degree when compared to a Consumer Catalog.
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Buyer |
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A buyer or "merchandiser" is a person
who purchases finished goods, for resale by the cataloger. A
buyer's primary responsibility is obtaining the highest quality
goods that have a market at the lowest cost. This usually requires
research, writing requests for bids, proposals or quotes, and
evaluation information received. |
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Copy |
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Also referred to as catalog copy, or
marketing copy. Text describing a product such as product description
product headline, product name, product benefits, features and
bullets collective is referred to as copy. Copy along with images
and table make up an "Ad" in catalogs. Copy is also
referred to in organizations as "Catalog Copy", "Marketing
Copy", "Product Copy", "Sell Copy"
or "Creative Copy". |
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Copywriter |
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The user role incharge of authoring and
maintaining "Copy", "Create Copy", "Marketing
Copy", "Sell Copy", "Catalog Copy"
or "Creative Copy". Some organizations also refer
to this role as "Creative Writer" or "Editorial". |
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CSS |
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CSS is a standard developed by W3C for
HTML formatting by separating actual data from styling. This
allows companies to change the styling of web content without
extensive re-programming. |
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Digital Asset
Management |
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Digital Asset Management is the process
of organizing, storing, retrieving and distributing creative
assets such as digital photographs, artwork, creative assets,
product images, and documents in a centralized repository to
enable quick and efficient storage, retrieval and reuse of these
digital files that are essential to creative teams. |
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Digitization |
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Synonymous to database population, content
digitization, and catalog digitization. Catalog digitization
is a process of converting print catalog content to an electronic
form where the page is represented within the catalog software
database. |
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DTD (Document
Type Definition) |
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A method of specifying a schema for XML
documents. A collection of XML markup definitions that specifies
the rules, structure and language that is to be used in documents
conforming to the DTD. Written as a plain text file with the
file extension of .dtd. |
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Matchback |
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Matchback is a process used by
catalogers and direct mailers to match orders received to
a mailing list to determine the source of the received orders
to evaluate the performance of a list or a market segment.
Multi-Channel Measurement is a
broader concept than Matchback. In Multi-Channel measurement
the actual channel in which orders come through is matched
with one or more channels of mailing or positioning content.
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Merchandiser |
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A merchandiser or "buyer" is
a person who purchases finished goods, for resale by the cataloger.
A buyer's primary responsibility is obtaining the highest quality
goods that have a market at the lowest cost. This usually requires
research, writing requests for bids, proposals or quotes, and
evaluation information received. |
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Offer Channel |
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A mechanism of reaching a customer via
email, mail, web promotion, online advertising or branding. |
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Order Channel |
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The channel such as web, call center,
mail or retail that a customer uses to place an order. |
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Print Catalog
Software |
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Print Catalog Software is used
by organizations to publish print catalogs. A print catalog
software serves the purpose of marketing products to business
and consumers through print catalogs. Most organizations that
create print catalogs, do so with intent to market products
to their customers which can either be consumers or businesses.
Read more...
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Product Content
Management |
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Product Content Management is the
process of organizing, structuring, storing and distributing
product content, product images, and product literature in
a centralized repository to enable quick and efficient storage,
retrieval and distribution of content within and beyond the
enterprise to publish catalogs in a variety of media.
Read more...
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Proofing |
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In the context of catalog design
and creation, proofing is a process of verifying pages or
spreads in a catalog for layout, design, content or styling.
Organizations go through a few cycles of proofing. Each proofing
cycle has an objective depending on the type of catalog that
the organization produces.
Read more...
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Page Spraying |
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The process of automating page production
by using pre-created templates and styles for the purpose of
increasing page production efficiency. Page spraying is usually
performed in a semi-automated way so designers can adjust the
output as pages are being sprayed. Page spraying applies only
to certain kind of catalogs such as industrial catalogs where
there is less artwork and parts are fairly similar. Though page
spraying works well for creating price-books and quick catalogs
for industrial products, it doesn't work well for B2C catalogs
that need to appeal for an average consumer. Hence page spraying
is not a fit-all solution. |
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Soft Proofing |
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Synonymous to Proofing. Also look in Proofing.
In the context of catalog production, soft proofing is the process
of commenting and creating annotations digitally. |
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Source Code
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Also known as keycode, or a catalog code.
Usually a printed code above the address label on the back cover
page of the catalog that a catalog sales representative captures
from the customer. This code is used to identify the source
of an order. |
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Taxonomy |
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In the context of a catalog, A taxonomy
can be defined as a practice of classifying items and products
based on a presumed criteria such as product similarities. Item/Product
Taxonomy can be within Apsiva ONEsource. |
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Whiteboard |
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Within the realm of Apsiva Catalog Software,
a whiteboard is a software component that can be used by buyers
or merchandisers to illustrate: (a) The products that are selected
for a catalog publication, (b) The content that needs to be
published for the selected products and (c) The location of
these selected products within the publication. |
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Workflow |
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The process of content movement around
an organization, to various stakeholders for the purpose of
co-authoring, evaluation, commenting and sign-off. Within the
context of catalog software, workflow includes product adoption,
product content authoring, copy writing, photography, catalog
page design and proofing. Each one of these processes can have
their own workflow depending on the size of an organization
and the kind of catalog effort. |
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W3C |
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W3C stands for World Wide Web Consortium.
W3C is an international standards organization that was founded
in 1994 by Tim Berners-Lee. The purpose of W3C is to develop
and promote open Internet standards. |
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XML |
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XML stands for eXstensible Markup Language.
XML is a subset of SGML used to structure electronic documents
for interchange of structured data. XML is a trademark of W3C. |
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XSL
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XSL stands for eXstensible Stylesheet
Language. XSL is a family of recommendations for defining XML
document transformation and presentation. |
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