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Multi-Channel Marketing: Apsiva 1to1
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The
Apsiva 1to1
solution provides everything you need to deliver cross-media
marketing campaigns to your prospects and customers. Apsiva
1to1 makes marketing interactive and multi-channel while giving
you complete creative flexibility. With Apsiva, you can engage
your customers better than ever before across Web, Email, Direct
Mail and Video. Solution highlights include:
Send out Personalized URLs
to customers
Send out Personalized Direct
Mail to customers On Demand
Send out rich HTML Emails
to customers on a 1-to-1 basis linking to a personalized
URL
Create and send customized streaming
Videos
Customize pricing and product
selection
Send campaigns in Lo-Resolution
for electronic distribution or in Hi-Resolution for Print
Retain complete creative control
of Email, Personalized Web Pages and Print using templates
Works with Adobe InDesign Server
(CS2 & CS3)
Create templates and master
pages in Adobe InDesign CS2 / CS3 Desktop
Centralized, web-based content
management and digital asset management
Built on secure and scalable
enterprise Java platform
Rich API - easy to integrate
with your website
Supports LDAP and external authentication
Available as "On Premise"
software or "SaaS" (Software as a Service)
Multi-Lingual solution
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Benefits |
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In today's
web-based economy, companies are faced with the continued
challenge of personalization. There is an increased need for
organizations to use a combination of follow-up mechanisms
to successfully convert prospects to customers. Apsiva 1to1
makes it easy to publish customized content through Web, Direct
Mail, Email and Videos.
Apsiva 1to1 benefits include:
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Personalized Content
Send out Personalized URLs
- instantly!
Leverage Apsiva's Web to
Print technology to create personalized direct mail
Differentiate yourselves
with personalization
Marketing / Creative Services
Easily enforce branding
(cover pages, logos, colors, fonts etc.)
Deliver communication quickly
with accurate, up-to-date,
and relevant information
Continue working within
the InDesign environment for complete brand flexibility
Improve efficiencies with
a streamlined workflow
Creative Artists
Hands off publishing!
Create communications without
any intervention
Simplify direct mail assembly
with server based publishing
Save time by setting pre-styled
table templates
Setup templates right from
Adobe InDesign CS2 or CS3
Save time by setting up
automatic server based catalog refresh
Merchandising
Pre-Select products that
can be merchandised
Automate pricing and content
updates
Multi-Channel Benefits
Create communications that
are consistent across channels
Increase reuse of content
across departments, media and customer channels
Reduce time to market by
reducing cycle time for publishing
Reduce costs by delivering
the right content, at the right time, to the right user
Increase customer satisfaction
with better access to product content and literature
Increase sales and reduce
returns with rich, accurate, and actionable content
Save time with centralized
web-based content management across all channels
Improved content accuracy
with single source publishing model
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Technology |
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Apsiva is implemented on a robust J2EE
platform to ensure that the solution is reliable. Apsiva uses
the following technologies to deliver the complete solution:
Adobe InDesign Server
- Takes advantage of Adobe's robust
InDesign Server
- Reuse the templates you create
in InDesign Desktop with ease
- Full support for InDesign's
layout and typographic capabilities
- Auto content fitting capabilities
and rules
- Works with a variety of layouts
for print on demand flyers, editorials, catalogs, brochures,
and articles
- Increases reuse of content across
departments, media and customer channels
Java Server
- Out-of-box browser based portal
for a catalog, flyer, article or brochure building
- Java based API that makes it
easy to integrate
- Java based resource and queue
handling to Adobe InDesign Server
- Job monitoring capabilities
for Adobe InDesign Server
- Automatically handles XML tagged
content
- Direct E-mail integration to
email catalogs directly to the prospect
System Requirements
- Designers: Adobe InDesign
CS2 or CS3 Desktop with plugins
- Apsiva Server Platform:
Microsoft Windows 2000 Server, Windows 2003 Server, Windows
XP, Windows Vista Pro, Mac OS X - Version 10.3.X or higher,
Sun Solaris, Linux, Apache Tomcat or JBoss application server
- Adobe InDesign Server Platform:
CS2 or CS3 Server, Java Version 1.3+, Apache Tomcat or JBoss
application server, Microsoft Windows 2000 Server, Windows
2003 Server, Mac OS X - Version 10.3.X or higher.
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Apsiva 1to1 technology can be deliverd
as an "On Premise" technology or "SaaS".
Call today to see if Apsiva
1to1 is right for your firm.
More Information:
Request
Information about Apsiva 1to1
E-mail: info@apsiva.com
Toll Free: (866) APSIVA-6
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Product or company names mentioned
herein may be the trademarks of their respective owners. |
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