Abstract

As Catalogers transform into multi-channel marketers, the dynamics of print catalog production have changed. There is more content to be managed, more versions of images, different sets of products, more intricate workflows, and in general a need for better planning and coordination during catalog production.

Apsiva’s Catalog System is a software product that makes it easy for your production department to artfully manage expectations and deliver print catalogs on time and on budget.

The process of creating an efficient print production process can be broadly broken down into two steps. The first is a more fundamental buildup step, of adopting a content management strategy. In chapter 2, we will study the importance of content management, and why an optimal content source is a pre-requisite for efficient print production.

In chapter 3, which we call the breakthrough phase, we go into Print Production, the challenges, benefits of Apsiva approach and the various areas of efficiency.

There is a growing realization that effective electronic catalogs can be used as tools for customer service and sales representatives to be more effective. In Chapter 4 and Chapter 5 we take a look at how catalogs can improve Customer Service and assist your Sales Force.

As a technology company, Apsiva’s primary focus is on print catalog publishing, while addressing the issues for online catalogs. Apsiva’s catalog system streamlines print catalog publishing, while delivering content to online catalogs, with a central content and workflow system. This approach creates a true competitive advantage of unifying all catalog content for better speed and efficiency. Throughout this whitepaper, we will be returning to how Apsiva addresses these pains and what benefits a cataloger can derive.

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