| Chicago, IL., Feb
10, 2005 -- APSIVA, the
leading provider of product catalog software, today announced
the general availability of APSIVA Product Suite Version 4.3.
With APSIVA Version 4.3 system, customers will be able to take
advantage of workflow features for print catalog publishing.
Unlike other solutions that are
simply an outgrowth of legacy print applications, APSIVA is
designed from the ground up to the new realities of post dot-com
era of multi-channel catalog publishing. This means robust
support for print and web channels for simultaneous deployment,
instead of uploading products approved for the print to the
website.
APSIVA empowers organizations by
creating a master product information repository that includes
product content, product images, literature and most importantly
product knowledge. Additionally with APSIVA's catalog software
organizations can publish product content to Print, Web, CD,
and electronic media. APSIVA gives a 360-degree content management,
and deployment options across media and channels.
With the new release of Apsiva
Catalog Software, you will see an even better ROI. The new
modules where you will see enhanced ROI are:
Merchandising
Apsiva's merchandising module makes it easy for merchandisers
to select and plan presentations for a print catalog project.
Apsiva Catalog Software streamlines communication between
merchandising and advertising (creative) eliminates bottlenecks
by spreading the bottleneck.
Print Catalog Production
Apsiva's support for Print Catalogs is the best in the industry
with Apsiva PRINTsource - Print Catalog Software. With this
version, annual catalog, specialty catalog, industrial catalog
and retail catalog production workflow can be streamlined
for higher efficiency.
Styling
At Apsiva we understand that there is no substitute for human
creativity. However, once a designer creates a style, the
same style is used across the catalog. Automating this style
application is a no-value that APSIVA automates. With Apsiva,
these tasks can be fully automated so you can extract content
from the APSIVA Print Catalog Software pre-styled.
Workflow
Apsiva Print Catalog Software Version 4.3 is not merely a
glorified product database. It is also a workflow engine that
routes tasks and messages to the right users, in the right
sequence at the right time. This proactive approach of notifying
users reduces dependencies, eliminates bottlenecks and improves
the throughput for the production staff. With better workflow
support, you can manage bigger teams of advertising and merchandisers.
Once print and web catalogs are
published using our print publishing software, refreshing
content from a desktop publishing environment such as Adobe
InDesign or QuarkXPress is just as easy.
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