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Abstract
As Catalogers transform into multi-channel marketers, the dynamics
of print catalog production have changed. There is more content
to be managed, more versions of images, different sets of products,
more intricate workflows, and in general a need for better planning
and coordination during catalog production.
Apsiva’s Catalog System
is a software product that makes it easy for your production
department to artfully manage expectations and deliver print
catalogs on time and on budget.
The process of creating an
efficient print production process can be broadly broken down
into two steps. The first is a more fundamental buildup step,
of adopting a content management strategy. In chapter 2, we
will study the importance of content management, and why an
optimal content source is a pre-requisite for efficient print
production.
In chapter 3, which we call
the breakthrough phase, we go into Print Production, the challenges,
benefits of Apsiva approach and the various areas of efficiency.
There is a growing realization
that effective electronic catalogs can be used as tools for
customer service and sales representatives to be more effective.
In Chapter 4 and Chapter 5 we take a look at how catalogs can
improve Customer Service and assist your Sales Force.
As a technology company, Apsiva’s
primary focus is on print catalog publishing, while addressing
the issues for online catalogs. Apsiva’s catalog system
streamlines print catalog publishing, while delivering content
to online catalogs, with a central content and workflow system.
This approach creates a true competitive advantage of unifying
all catalog content for better speed and efficiency. Throughout
this whitepaper, we will be returning to how Apsiva addresses
these pains and what benefits a cataloger can derive.
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