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May
21, 2003 - 10 a.m. CST
Overview:
Catalog management is increasingly being used by leading
manufacturers and distributors as a mechanism to gain
significant strategic advantage over competitors, by
reducing product information management and catalog
production costs.
This web conference highlights real tangible benefits
that catalog management brings to cross-functional departments,
including sales, customer service, marketing and operations.
Target Audience:
- Senior executives who
are under pressure to reduce operational costs, while
still increasing sales and customer satisfaction.
- Product Data Managers
and Product Specialists who are looking to manage
product information, images and literature more efficiently.
- Marketing, Catalog Managers
and Catalog Designers who are under pressure to produce
catalogs faster and better in Print, Web and CD formats.
Topics to be covered:
- Overview of catalog management
- How to optimize product
information management processes
- How to efficiently manage
multi-channel catalogs (Print, Web, CD)
- Quantlfying the benefits
of catalog management
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