Catalogers, Retailers and Distributors are challenged with creating catalogs and introducing new products to customers at a faster rate than ever before. Not only is the number of channels increasing, but the complexity of managing catalog content becomes exponentially difficult with each new channel. But within these challenges, lies the opportunity of gaining new customers, increasing revenues and reducing costs.

An integrated catalog management system can solve the above-mentioned problems and provide many other benefits. Some benefits are obvious and some require thought. In this report, we take a systematic approach and analyze systems, business processes and departments that organizations currently have in place.

From a systems view, we looked at how silos of product information impact consistency of brand and content in catalogs. From a business process standpoint, we looked at the various product information related processes and analyzed how companies can bring new products faster than ever before to market, and how streamlined processes contribute. From a departmental standpoint we looked at the various mechanisms of employee interaction with customers and suppliers.

We took these findings and have articulated a clear path, which shows how a catalog management system will solve a problem, or leverage an opportunity. We have made it easy for you to look at different areas to begin to quantify the benefits of a catalog management system for your organization.